Tuesday 28 October 2014

10 Bracelets People Bought Last Christmas

Christmas 2014 is now just 2 months away. You might have started the search for gifts to give away on this Christmas. Jewellery – people’s one of the best choices for gifts. I won’t confuse you more. Bracelets are the most popular among the jewellery. Let’s see bestselling bracelets on last Christmas of 2013. Hope I may help to solve your dilemma of Gifts this time.

1. Pandora Silver Bracelet 
This classic Pandora silver bracelet is always been the popular choice of people. The whole sterling silver bracelet and Pandora Clasp engraved “Pandora” on it. This comes with standard Pandora packaging and at very handy price tag of just £55.


2. Pandora the present bracelet
 
Pandora the present bracelet comes in sterling silver with 4 lovely beads. The complete package is available at just £99.




3. Pandora Gift bag bracelet



This sterling silver bracelet adorned with lovely Gift bag bead and other 3 Pandora beads. The Price tag is just £99.




  
4. Pandora Essence Silver Bracelet


This elegant bracelet from Essence collection is at the fourth on the list. Adorned with nice an charming Pandora engraved bead can make any wrist proud. The price tag is also affordable just £49.




5. Pandora Silver and Black double braided leather bracelet


This one more looks like friendship bracelet. Black double braided leather bracelet and an elegant Pandora engraved silver charm looks awesome. It comes in very handy price tag as well at just £45.



  
6. Pandora Sparkling complete bracelet

This bracelet comes with 6 beads. 4 beads includes hearts in someway, a perfect representation of love. Use of sparkling crystals make it more wonderful. The price tag is just £199.

  

  
7. Pandora open Swirls starter bracelet



This sterling silver bracelet also attracted lots of people. The curvy design of bead is stunning. It comes at just £75.



  
8. Pandora silver bow bracelet

Pandora silver bow bracelet comes with four beads. One of it in butterfly design is awesome. The price of this bracelet is just £99.




  

9. Pandora sterling silver bracelet

This is another sterling silver bracelets simple yet elegant. You can attach any other Pandora beads and customize it as you want. Many people have gifted this also last Christmas. This it won’t be different because this is the base to customize any type of bracelet.




10. Pandora silver and purple braided bracelet



This is the purple variant of the 5th bracelet. It also comes with same price tag of £45.





Next time I will try to come up with more popular products. Hope this kind of articles helps you to find best gifts on this Christmas.

Data Source: The Jewel Hut- UK’s largest online jewellery store owned by trusted high street jewellers TH Baker & Co. Hazel and Kent is another trading arm of the same jewellers aims to bring all types of fashion accessories at one place.
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Wednesday 8 October 2014

Fashion Life Cycle in E-commerce

 As technologies are expanded, Fashion and E-commerce are becoming part of each other. Fashion designers bring more and more innovative ideas in fashion world and sellers try up to the most to put/sell latest and unique styles in the market – offline and online both. People don’t have time to go for shopping on week days, while spoil weekend to find suitable clothes and accessories and roam around the streets is certainly not a good idea. So fashion at click, eCommerce is growing at rapid speed.

The way fashion changes is known as Fashion Life Cycle. It's based on a style that is popular during a period of time. Trends for a particular look, shape or type of apparel and a period of time during which fashion exists. There is a fives stages in life cycle.
  1. Introduction of a style
  2. Rise in popularity
  3. Peak/Saturation
  4. Decline
  5. Out-of-fashion
Lets see these life cycle in depth as E-commerce point of view.

Introduction of a style - Every designer designs a new collection based on latest style and demand. Each and every style has different elements like shape, line, colour, fabric. The first stage of the cycle where a new style is introduced may or may not be accepted by customers. When a new style is arrived first it reviewed in design centre and in fashion shows. Generally a new style is created by a designer, worn by selected people like celebrities, fashion leaders, rich people who can afford it and love to experiment and try out new styles. On a eCommerce store you should present the new style with celebrities' photos, pictures, banners etc. so people can see and aware of the newly arrived style.

Rise in popularity - After new style has been introduced in the market, a dealer will try to increase its popularity in different ways like fashion shows, TV commercials, advertising, magazines. After awareness, price affordability is the second step to make it viral. On an eCommerce store, news of price cut should be presented in eye catching manner. Show your visitors that the product is available only on specific outlets with special discounts and you one of them.

Peak/Saturation - A style at this stage is the most popular. When a fashion is at height of its popularity, its demand is also at pick in consumers. For and E-commerce store maintain the sufficient stock is must to fulfill the demand. If you don’t have any pattern in then suggest similar kind of products with affordable price tags so the customers can follow the popular style and trend before it went out of fashion. Generally in festive season or any special occasions you should think about sufficient stock and you should promote those products of which you have large supply.

Decline - People get tired to follow same pattern and style after sometimes. They still follow the same style and pattern but are not willing to buy them. E-commerce stores should put this declined style on sale as “off season sale” or “clearing sale” and that way you can increase the sales.

Out-of-fashion - It is the last phase of the cycle. Some consumers already moved to new style, look and trend. E-commerce store will not restock the same style and at this point you need to start search for what is next in the market. Early deal with supplier of new trends can give many benefits.
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